• Integrate video service technologies.
• Construct an integrated multimedia content services platform.
• Create distinctive video channelsand enrich video contents..

• Invite relevant domestic companies to form working groups to discuss standards content, test cases, interoperability tests, and field trials. Consolidate views and opinions, and reach consensus regarding standards.
• Generate Open API verification guidelines and standards for implementation and verification of video management platforms.
• Establish an interoperation platform to facilitate cooperation between video platform developers and content providers by means of the sharing of the OpenAPI standards.

• 2015.06 – Deliver an audiovisual content metadata specification document.
• 2016.12 – Deliver a common Open API standards and data format specification document for the domestic audiovisual industry.

Short-term benefits to the domestic industry:

• Creation of guidelines for key technology development and integration across the industry.
• Development of a standardized, universal platform for delivering Chinese video content services.

Mid- to long-term benefits to the domestic industry:

• With new standards guidelines, encourage collaboration with major companies or SMBs—i.e., channel and platform providers, 4G operators, terminal equipment vendors, and system integrators—to develop an integrated Chinese video content management and delivery platform and related hardware, software and business applications.